We create healthy nutrition products that deliver science-backed ingredients in optimal doses, helping you achieve meaningful, lasting performance improvements, whatever your goals.
Performance Bullet was founded by David Hellard, a marathon and ultra-running champion, because there were no caffeine products available that could be conveniently taken mid-race, without having to consume a large number of gels.
Because all Performance Bullet products are chewed they're absorbed through your cheeks, directly into the bloodstream for rapid absorption, improving your performance almost instantly and allowing you to train harder and race faster.
